Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope. The concept proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw."
This professional campaign titled 'Beyond The Fence' was published in South Africa in January, 2013. It was created for the brand: Good Hope FM, by ad agency: BBDO. This Film medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: 140BBDO, Cape Town, South Africa
Agency producers: Sarah Southey, Jo Weiss, Megan Sturgess
Executive creative director: Ivan Johnson
Creative director: Alexis Beckett
Copywriter: Alex Goldberg
Art director: Gareth Cohen
Production company: Egg Johannesburg
Director of photography: Willie Nel
Production co-producer: Nicci Cox
Executive producer: Colin Howard / Nicci Cox
Post production: Deliverance, Cape Town, South Africa
Editor: Ricky Boyd
Audio: Milestone Studios