BEYOND

There are countless stories about how Bang and Olufsen products have been passed down from one generation to another as not just a speaker, but a memento. The longevity of our products allows them to truly become a part of families.

To help B&O reclaim its edge, boldness and place in culture, we created a new service called BEYOND. It allowed users to turn themselves into voice assistants and pass themselves down to the next generation along with their B&O products. Through this service we allowed them to express themselves in the purest way, possible only due to cutting edge technology. Whether users were on a trip for work or to the great beyond, our product allowed their loved ones to feel their presence whenever, wherever they were.

We also allowed users to preserve and share their own musical history, because B&O knows that the emotive power of music comes from memories. We kept all generations in mind- so for those obsessed with nostalgia or the stars of today, we turned a range of music icons into voice assistants for people to interact with as well. Through BEYOND we allowed people to live on long after they were gone through their love for music and their loved ones.