Between Cultural Layers
These print adverts for the Street Mirror Expo 2023 encapsulate the event’s theme, “Between Cultural Layers.” The visual narrative bridges generations through the art of tattooing. It features an elder adorned with classical Estonian art symbols as tattoos, symbolizing cultural heritage and tradition, while engaging with a younger individual, representing the modern lifestyle and urban culture. This intergenerational exchange highlights a fusion of past and present, traditional and contemporary. The advert’s design blends traditional motifs with modern aesthetics, inviting viewers to explore and celebrate the rich, multifaceted world of lifestyle and tattoo art.
This professional campaign titled 'Between Cultural Layers' was published in Estonia in September, 2023. It was created for the brand: Street Mirror Expo '23, by ad agency: Optimist Creative. This Digital and Print media campaign is related to the Beauty, Recreation, Leisure, and Travel and Tourism industries and contains 2 media assets. It was submitted 15 days ago by Art Director: Bruno Palmik of Optimist Creative.
Client: Street Mirror Expo '23
Creative Agency: Optimist Creative
Art Director: Bruno Palmik, Kristjan Hinno
Creative Director: Gunnar Hunt
Copywriter: Hele-Mai Viiksaar
Tattoo Artwork: Iisak Pilli / Crust-o
Typography: Aimur Takk / typokompanii.com