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Emmie's Books

Better With Books

Agency: Ogilvy Health UK

Description

Better with Books is a short animation that shows the power of escapism that books provide to children in oncology wards. Using magical characters we transport people from clinical and scary hospital wards, to a world that is only a book away. The scenes were designed to encapsulate a child's true imagination. Using over-sized familiar objects & animals, mixed with fantastical imaginary creatures to create a world in which a child with cancer can let their minds run free.

This professional campaign titled 'Better With Books' was published in United Kingdom in February, 2024. It was created for the brand: Emmie's Books, by ad agency: Ogilvy Health UK. This Film medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 2 months ago by Creative Director Health: John McPartland of Leith.

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