DUDE Wipes

Best Clean, Pants Down

Agency: Curiosity

Drop Your Drawers

Re-Learning To Wipe

Re-Learning to Wipe

Drop Your Drawers


DUDE Wipes, the Mark Cuban-backed flushable wipe brand made especially for man butts has launched its first-ever brand campaign and creative platform, “Best Clean, Pants Down.”
The campaign marks the first integrated brand work for DUDE Wipes from independent agency Curiosity, which was named its AOR in September 2022.

“Best Clean, Pants Down” features two 30-second spots that highlight the many advantages of flushable wipes, making dry, traditional toilet paper the butt of the joke. The anthem spot is a spoof on cheerful CPG ads of the 1980s featuring an earworm of a jingle, “Drop Your Drawers.” It takes place in a world where men’s hindquarters are so clean, it’s normal, and even encouraged, to show off your skid-free tighty whities. The second spot, “Re-Learning to Wipe,” uses a classroom setting and cleverly arranged pairs of balloons to address common questions and myths about flushable wipes. Both spots were directed by Chris Woods of Method & Madness.

This professional campaign titled 'Best Clean, Pants Down' was published in United States in August, 2023. It was created for the brand: DUDE Wipes, by ad agency: Curiosity. This Content, Digital, and Integrated media campaign is related to the Household Products, Other, and Personal Accessories industries and contains 4 media assets. It was submitted 10 months ago.


Client: DUDE Wipes
CMO: Ryan Meegan
Creative Director: Andy Anderson

Agency: Curiosity
Creative Directors: Matt Cragnolin and Pam Fraser
Account Lead: Kelly Kinane
Account Supervisor: Leah Zimmer
Senior Project Manager: Mandy Russell
Producer: Tony Grossman
CCO: Jeff Warman

Production: Method & Madness
Director: Chris Woods
Partner: Casey Lock, Ross Zuchowski
Executive Producer: Jonathan Becker
Co-Producers: Casey Lock, Rita Popielak
US Line Producer: Darrin Ball
Editor: Andy McGraw, Casey Lock

Music House: The Elements
Original Music: Scott Coleman & Sarah Krohn

Scouts Honour (Canada Production Team)
Executive Producer: Simon Dragland
Executive Producer/Producer: Rita Popielak
Production Manager: Alan Kuipers
Production Coordinator: Kyle Sanderson

Oak Street Health


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