Bertha Benz: The First Driver

Agency: R/GA


Karl Benz created the first automobile, but few people know the story of his wife, Bertha Benz – the one who believed in it. She drove the first car, and in doing so, pioneered an industry.

This professional campaign titled 'Bertha Benz: The First Driver' was published in United States in August, 2018. It was created for the brand: Mercedes, by ad agency: R/GA. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: R/GA, NYC, USA
Creative Directors: Tal Shub, Joanna Crean
Art Director: Emily Stetzer
Producer: Ben Hassey
Directors: Matt Mayes, Ahsen Nadeem
Production Company: Normal Content

Plus Supermarkets


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