Taco Bell

Belluminati - $1 Stacker, The Belluminati

Agency: Deutsch


To showcase just how extensive their $1 Value Menu is, Taco Bell finds a strategic connection between the dollar bill and the Illuminati, calling this Belluminati. The brand is the only QSR to innovate at $1. In 2018, 20 more $1 items will be available.

This professional campaign titled 'Belluminati - $1 Stacker, The Belluminati' was published in United States in December, 2017. It was created for the brand: Taco Bell, by ad agency: Deutsch. This Film medium campaign is related to the Food industry and contains 2 media assets. It was submitted over 4 years ago.


Advertising Agency: Deutsch, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Creative Directors: Chris Jones, Jeremiah Wassom
Art Director: Bryan Abbott
Copywriter: Beau Abbott
Director of Integrated Production: Vic Palumbo
Executive Integrated Producer: Paul Roy
Senior Integrated Producer: Damon Vinyard
Integrated Producer: Ruth Collins
Music Director: Eryk Rich
Music Producer: Chase Butters
Music Coordinator: Dezmond Davis


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