Description
How to choose a positioning for an almost unknown brand in a market
positioned with high consumption and tradition?
Attracting attention with its looks.
This is the conceptual territory: The Beautiful. The aesthetic value of the name is translated through patterns, colors and photographic composition, adding a dimension to the brand that goes beyond the product and establishes itself as a vision of the world. A direct relationship between visuals and the sensory and social aspects related to coffee consumption.Belissimo. It's seeing the world with another flavor!
Full case study: https://paulomariano.com/DELTA-Bellissimo
This professional campaign titled 'BELLISSIMO CAFÉS' was published in Portugal in May, 2023. It was created for the brand: Delta Coffee, by ad agency: Solid Dogma. This Design, Integrated, and Print media campaign is related to the Drinks (Non Alcoholic), Public Interest, and Retail Services industries and contains 5 media assets. It was submitted about 2 years ago by Paulo Mariano: Paulo Mariano.
Credits
Advertising Agency: Solid Dogma
Concept: Pedro Pires, Paulo Mariano, Diogo Potes, Hugo Dias
Art Direction: Paulo Mariano
Copy: Ana Castanho, Pedro Pires
