Description
How to choose a positioning for an almost unknown brand in a market
positioned with high consumption and tradition?
Attracting attention with its looks.
This is the conceptual territory: The Beautiful. The aesthetic value of the name is translated through patterns, colors and photographic composition, adding a dimension to the brand that goes beyond the product and establishes itself as a vision of the world. A direct relationship between visuals and the sensory and social aspects related to coffee consumption.Belissimo. It's seeing the world with another flavor!
This professional campaign titled 'BELLISSIMO CAFÉS' was published in Portugal in May, 2023. It was created for the brand: Delta Coffee, by ad agency: Solid Dogma. This Design, Integrated, and Print media campaign is related to the Public Interest, Retail Services, and Soft Drinks industries and contains 5 media assets. It was submitted 8 months ago by Paulo Mariano: Paulo Mariano.
Credits
Advertising Agency: Solid Dogma
Concept: Pedro Pires, Paulo Mariano, Diogo Potes, Hugo Dias
Art Direction: Paulo Mariano
Copy: Ana Castanho, Pedro Pires
