Description
KFC’s BELIEVE campaign returns to reaffirm the brand’s position as the icon of chicken. Building on the 2024 launch, this new chapter delves deeper into the playful mythology surrounding KFC's passionate dedication to chicken.
The film focuses on the majestic moment a crispy KFC Mini Fillet meets a pot of glistening gravy. Viewers are transported to an enchanted forest where a colossal golden egg totem and a group of devoted "Believers" embark on a journey toward a lake of KFC's legendary gravy. At the climax, the cult members revel as a ritualistic gravy dunk ensues. The modern-day fable explores the strong connection KFC fans have with the Original Recipe Chicken and a true cult favourite: the freshly made gravy.
This professional campaign titled 'BELIEVE' was published in Ireland and United Kingdom in March, 2025. It was created for the brands: KFC and KFC UK & Ireland, by ad agency: Mother. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Brand: KFC UK & Ireland
Chief Marketing Officer: Monica Silic
Marketing Director: Kate Tipper
Head of Brand: Leo Sloley
Brand Manager: Phoebe Syms
Agency: Mother
