ADVERTISING

Beer Point

Belgian beer flag

Agency: Kinograf

Description

Alcohol advertising in Ukraine is prohibited at the legislative level. That’s when pub Beer Point faced a problem – a full glass of beer, that would definitely attract the consumers’ attention, cannot be shown. This way it is impossible to demonstrate the main uniqueness of the pub – the Belgian pouring ritual – in the outdoor advertising. The print combines all sorts of beer that pub Beer Point offers and creates a black-yellow-red Belgian beer flag! That’s the way to show the beer on the print and display the uniqueness of the pub – Belgian pouring ritual.

This professional campaign titled 'Belgian beer flag' was published in Ukraine in April, 2019. It was created for the brand: Beer Point, by ad agency: Kinograf. This Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 3 years ago.

Credits

Advertising Agency: Kinograf, Kyiv, Ukraine
Chief Executive Officer: Vitaliy Kokoshko
Creative Director: Oleh Kyselytsia
Senior Account Manager: Tetiana Pashkivska
Copywriters: Oleksandr Titarchuk, Daniil Tkachenko
Designer: Olena Sidko

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