Painting Service
Car Wash
Original Parts
Description
The idea wasn't born from a functional brief, but from a universal truth: being a dad is an adventure that leaves marks, memories... and sometimes, a dent or two.
Instead of focusing on the stereotype of the "perfect father or car" we chosed to portray those real everyday, sometimes chaotic moments that end up being memorable.
Because being a dad also means continuing to drive with a broken window, a stained seat, or a signature carved into the door. It's understanding that sometimes what damages the car... is what strengthens the bond.
We created three simple pieces, steeped in truth, where Subaru services aren't the protagonists, but rather silent accomplices in a bigger story: that of being a dad every day, with all that entails.
This professional campaign titled 'Being a father is an adventure' was published in Paraguay in June, 2025. It was created for the brand: Subaru, by ad agency: Emoticom. This Digital and Print media campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted 6 months ago by Creative Director: Claud Filártiga of Emoticom Agency.
Credits
Agency: Emoticom
Art Director: Germán Alvarez
Copywriter: Cookie Alvarez, Claud Filártiga
Creative Designer: Zack Romero
Creative Director: Claud Filártiga
Account Executive: Josefina Castroman
Account Director: Valerie Ivaldi
