Behind the Sites

Agency: BBDO


Mercedes launches the new Mercedes A-Class with a global concept "The pulse of a new generation". So we came up with an interactive idea using the entire web as a living game board. Visit the website and try to find the new A-Class behind the websites you're on.

This professional campaign titled 'Behind the Sites' was published in Belgium in September, 2012. It was created for the brand: Mercedes, by ad agency: BBDO. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: BBDO, Brussels, Belgium
Creative Director: Jan Dejonghe
Art Director: Frederic Zouag
Copywriter: Nicolas Gaspart
Account Team: Bracke Valérie, Depreter Marleen, Van de Wiele Sander
Graphic Designer: Delaleu Virginie
TV Producer: Van Poeck Nicolas
Post-production: Mainframe & The Fridge
Sound Design: Raygun
Digital project leader: Has Wouter / Dreams & Creations



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