Mumbai Press Club

Behind the Photograph

Agency: Famous Innovations


It isn't easy being a photojournalist. Especially when you are faced with the unenviable task of immersing yourself in a situation to capture the scariest, most gut-wrenching human experiences. It's at times like these that your nerves and grit are tested. How do you push aside emotion to take a picture? Are you so committed to telling a story that you refuse to let your humanity take over? This campaign is a meditation on the morality of capturing strife or terror on film. And an ode to the men and women who risk everything to do just that.

This professional campaign titled 'Behind the Photograph' was published in India in September, 2019. It was created for the brand: Mumbai Press Club, by ad agency: Famous Innovations. This Print medium campaign is related to the Media industry and contains 3 media assets. It was submitted over 4 years ago by Group Creative Director: Hayden Scott of Famous Innovations.


Advertising Agency: Famous Innovations, Mumbai, India
Chief Creative Officer: Raj Kamble
Creative Director: Pramod Chavan
Creative Director: Hayden Scott
Art Director: Pramod Chavan
Copywriter: Hayden Scott


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