Before The First Cigarette
Pen
Toothpick
Lollipop
OOH at school
OOH at market
OOH on bus
Design on pack
Description
Before the First Cigarette exposes how smoking doesn’t start with a cigarette but with imitation.
By portraying children unknowingly mimicking smokers using everyday objects, the series reframes smoking prevention to where it truly begins: long before the first cigarette.
This student campaign titled 'Before The First Cigarette' was published in Vietnam in January, 2026. It was created for the brand: World Health Organization, . This Design, OOH Outdoor, and Print media campaign is related to the Health industry and contains 8 media assets. It was submitted 2 days ago by Creative: TapHoaThanhThao.
Credits
Spec Work Team
Copy Lead: Kita Nguyen
Senior Designer: Thao Huynh
