To popularize SAB Miller India's new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, we chose low-cost handles of airport transit buses as our medium. It was
This professional campaign titled 'Beer Mug' was published in India in March, 2010. It was created for the brand: Indus Pride, by ad agency: Ogilvy. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Ogilvy & Mather, Bangalore, India
Creative Director: Vipul Thakkar, Shamik Sengupta
Associate CD / Art Director: Ajesh N
Associate CD / Copywriter: Kunj Shah
Photographer: Kiran Rao, Sudhanva
Additional credits: Ogilvy Activation