LOKO is a service for ultra-fast delivery of products from shops and food from restaurants with a record of 4 minutes. From this extraordinary speed was created brand's new creative platform thats sound exactly like LOKO is — «LOKO is rushing», or more accurate ukranian word «nesetsia».
But what to do when you are a startup, and the budget is barely enough for media placement? Use limitations as an advantage. If we can't shoot a commercial, we'll pretend we did. Because LOKO is so fest that even its advertising is swept away in seconds.
In the videos, in the first frames, it seems like a commercial is swept through, and then we simply explain what happened and why — Because LOKO is rushing!)
This professional campaign titled '"Because LOKO is rushing"' was published in Ukraine in August, 2023. It was created for the brand: LOKO, by ad agency: superfuture. This Digital, Film, and Outdoor media campaign is related to the Delivery Services and Food industries and contains 4 media assets. It was submitted 3 months ago by Creative Director and Founder: Oleksii Masymenko of superfuture.
Advertising Agency: superfuture, Kyiv, Ukraine
Production Company: Chix studio, Kyiv, Ukraine
Creative director and Copywriter: Oleksii Maksymenko
Art Director: Arina Lukovina