ADVERTISING

Brusnika

Because beauty is inspiring

Agency: Voskhod

Description

The developer Brusnika started the construction of a temple in Moscow next to its project — the MONS residential quarter. To touch the sublime, to create the beautiful is the dream of any developer. All the more so because beauty is what Brusnika promotes when creating each of its objects.
Is beauty spiritual? Having studied a large amount of literature from the Gospels and works of the Holy Fathers to modern sermons and studies of theologians, we have formulated the main message of the video: «Beauty is harmony, value and the basis of life. It is generous, it is for everyone… Beauty is not a luxury, a temptation, but a virtue».
Brusnika developer's houses are more than «machines for living». These spaces create a mood, energizing residents with emotion. By bringing beauty into everyday life, the developer forms a new cultural code built on the fusion of aesthetics and function.
For the commercial, a musical track was written with the use of psalms.

This professional campaign titled 'Because beauty is inspiring' was published in Russia in November, 2024. It was created for the brand: Brusnika, by ad agency: Voskhod. This Film medium campaign is related to the Real Estate industry and contains 1 media asset. It was submitted 20 days ago by PR-manager: Daria Korchak of Voskhod.

Credits

Advertising Agency: Voskhod
Production Company: Daddy's Film

ADVERTISING

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