Zhong He Feng Jing

Beauty Rice Bottle

Agency: Dentsu


Zhong He Feng Jing - China’s premium organic rice - wanted people to switch from ordinary rice to premium organic rice. Zhong He Feng Jing premium organic rice contains more nutrients than ordinary rice, but people cannot see the difference between their rice and ordinary rice.
So, we made them feel beautiful inside and out with Zhong He Feng Jing.
In Asian history, women used the same ingredient for porcelain skin and healthy living. Their secret? Rice water. When infused with water, the rice’s nutrients are beneficial to the skin.
To demonstrate that Zhong He Feng Jing premium organic rice has more nutrients than ordinary rice, we delicately designed Beauty Rice Bottle for people to make their own rice water. Consumers can feel the richness of rice water, as every micro nutrient is gently absorbed into the skin, and complete their beauty routine with a nourishing meal from Zhong He Feng Jing premium organic rice to feel beautiful inside and out.

This professional campaign titled 'Beauty Rice Bottle' was published in China in December, 2018. It was created for the brand: Zhong He Feng Jing, by ad agency: Dentsu. This Direct medium campaign is related to the Food and Soft Drinks industries and contains 1 media asset. It was submitted almost 5 years ago.


Advertising Agency: Beijing Dentsu Advertising, Shanghai, China
Chief Creative Officer: Kazuki Tsuburaku
Executive Creative Director: KC Aui
Creative Director: Hoshino Manabu
Associate Creative Directors: Andrew Shee, Meng Qian
Art Directors: Loo Swee Mei, Eric Pang, Moran Kal
Account Director: Li Zheng
Strategic Planning Director: Kenjiro Sese
Project Director: Rony Chan
Film Production Company: DNA China
Film Director: Taiki Soma
Executive Producers: Taiki Soma, Chow Xin Yi
Sound Production Company: Ghetto-Blaster Audio House

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