Beautiful Not Beauty

School: VCU Brandcenter


Beauty is what we see. It’s pretty women posed to look pleasing, happy, or real. Beautiful is what’s felt in every single moment of womanhood.

This student campaign titled 'Beautiful Not Beauty' was published in United States in March, 2024. It was created for the brand: Dove, by ad school: VCU Brandcenter. This 360°, Experiential, and OOH Outdoor media campaign is related to the Beauty industry and contains 1 media asset. It was submitted 23 days ago.


Copywriter: Paris Cipollone
Video Editor: Paris Cipollone
Art Director: Caitlin Kreinheder
Strategists: Sarah Newman
Experience Designer: Anna Lyle Collett


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