India Intimate Fashion Week

Beautiful is Beautiful

Agency: Tricycle

Designed focusing on individuals who are body shamed due to being fat or obese. Because fat is also beautiful.

Designed focusing on individuals who are body shamed for being very thin and skinny. Because thin is beautiful too.

Designed focusing on individuals who are body shamed due to various skin disorders such as vitiligo, stretch marks, pimples, etc. Because however you are, remember you are beautiful.


India Intimate Fashion Week (IIFW) launched a campaign that focused on the sensitive topic of 'body shaming' created by Tricycle India. While a lot has already been done in this segment by various other brands, most of the campaigns are designed to drive in sympathy.

Victims of body shaming don't need sympathy. They need confidence. They need to convince themselves that they are perfect just the way they are. A morale booster that can help them feel good about themselves... that of being perfect in a rather imperfectly beautiful, artificial world.

This professional campaign titled 'Beautiful is Beautiful' was published in India in June, 2023. It was created for the brand: India Intimate Fashion Week, by ad agency: Tricycle. This Digital medium campaign is related to the Beauty and Fashion industries and contains 3 media assets. It was submitted 8 months ago.


Advertising Agency : Tricycle, India
Chief Creative Officer: Kaushik Saha
Creative Director: Bankesh Gohil
Chief Strategy Officer : Samyadeep De
Designer : Neha Deshpande

Client : India Intimate Fashion Week (IIFW)
Founder Director : Niraj Jawanjal


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