A seasonal campaign promoting City of Dreams, a high-end luxury resort. The campaign needed to excite, rouse intrigue and lure Macau’s extravagant and style conscious visitors to City of Dreams – over the other casinos and resorts in the city. We wanted to capture the imagination and competitive side of these fashion-seekers in a way they could identify with, so that City of Dreams would become their destination of choice.
Each robot is designed in 3D, blending high tech with high fashion, integrating luxurious materials and stylish accessories to create an air of ultramodern sophistication.
This professional campaign titled 'Beat the Robot' was published in China in November, 2018. It was created for the brand: City of Dreams, by ad agency: Ogilvy. This Integrated medium campaign is related to the Hospitality, Tourism industry and contains 5 media assets. It was submitted over 4 years ago.
Advertising Agency: Ogilvy, Hong Kong
Creative Director: Michele Salati
Art Director: Michele Salati
Illustrator: Antoni Tudisco