The foundation Chile Positivo has partnered with the urban artist Kidd Tetoon and the Lifestyles brand to create something unique: "Cuídate". A song that will not only make you dance and sing but also help viralize HIV prevention. And best of all, all the profits generated will go to the cause.
"Cuídate" is much more than a song. It means the union of the urban genre with prevention, so that the message enters through one ear and doesn't go out the other. For the first time, a campaign that young people cannot stop dancing, singing and sharing.

Listen here:

This professional campaign titled 'Beat Founding' was published in Chile in September, 2023. It was created for the brands: Fundación Chile Positivo and Lifestyles, by ad agency: Wunderman Thompson. This Audio, Digital, and Film media campaign is related to the Health and Music industries and contains 2 media assets. It was submitted 7 months ago.


Advertising Agency: Wunderman Thompson, Santiago, Chile
Production Company: Brutal Collective, Santiago, Chile
Client: Chile Positivo
VP Creative: Samer Zeidan
Creative Director: Kote Kaid
Senior Copywriter: Boris Rojas, Rodrigo Álvarez
Junior Copywriter: Kabir Saba
Senior Art Director: Camilo Marchant, Marcos Rodriguez,
Junior Art Director: Diego Villalobos
PostProduction: VFX y Color Correction: Ale Rivkin
Executive Producer: Martín Cortinas
Agency Porducer: Rubén Ramírez
Artist: Kidd Tetoon
Editor: Gonzalo Torres
Country: Chile
Realese date: 08/09/2023


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