We needed to inform consumers that Set for Life is an instant win scratch game that’s only available to people in British Columbia (BC). We accomplished this by demonstrating in a lighthearted way that everyone in BC is playing it and loving it. Even some of BC’s indigenous wildlife.
This professional campaign titled 'Bear, Eagle, Salmon' was published in Canada in January, 2019. It was created for the brand: Set For Life, by ad agency: DDB. This Print medium campaign is related to the Gambling industry and contains 3 media assets. It was submitted almost 5 years ago.
Advertising Agency: DDB, Vancouver, Canada
Executive Creative Director: Dean Lee
Group Creative Director: Daryl Gardiner
Copywriter: Ryan Abbott
Art Director: Jesse Ellingson
Agency Producer: Lindsay Tobias
Group Account Director: Stefan Boudreault
Production Artist: Laurice Martin