Be You. Period

Agency: Retroviral


Lil-Lets - the brand with the widest range of period products in South Africa - has launched the ‘Be You. Period.’ campaign to help bust stereotypes and broaden representations around menstruation.
Be You. Period was penned for Lil-Lets by local poet, Puno Selesho, who is featured in the video along with menstrual health rights activists including Nokuzola Ndwandwe (Team Free Sanitary Pads), Pontsho Pilane (author of Flow, founder of the Free to Bleed campaign), Farah Fortune (founder of The Pad Run), Lucy Khofi (founder of #RealTalkWithLucyKhofi), and Megan Ross (author of Milk Fever and lead responder on Lil-Lets Talk). The campaign also includes human rights activist, Regina Mary Ndlovu, and trans rights activist, Nino Ayanda Maphosa.

This professional campaign titled 'Be You. Period' was published in South Africa in October, 2021. It was created for the brand: Lil-Lets, by ad agency: Retroviral. This Digital medium campaign is related to the Health and Pharmaceutical industries and contains 1 media asset. It was submitted over 2 years ago by CCO: Mike Sharman of Retroviral.


Advertising Agency: Retroviral, Johannesburg, South Africa
Production Company: 10th Street
Executive Creative Director: Mike Sharman
Creative Director: Kathryn McConnachie
Account Director: Megan Schoeman
Head Of Design: Ndumiso Nyoni
Social Strategist: Rachael Crossley
Md: Pippa Misplon

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