ADVERTISING

Hublot

Be Unique, Be UNICO

Agency: FutureDeluxe

Description

Post-production company, POD LDN, has executed the stunning post-production on a new online ad for Swiss watchmaker Hublot and its new UNICO collection.

Working with the creative studio FutureDeluxe, who developed the visual concept and art direction through merging CG and reality for the film and brand, POD executed the VFX and post production to bring Hublot’s UNICO “in-house” movement watches to life.

The Unico is a work of art that is both strong and precise. It reveals its inner mechanism to showcase its unique identity, carefully designed for those who lead with style and live with passion.

The new digital ad launched on 8 April and is now running online and on social platforms including Instagram. It cleverly animates and demonstrates the mechanics and new face design of UNICO, and features models who move gracefully through the space with the watch face always highlighted.

This complex spot had to not only inspire, but to bring the next-generation mechanisms and design features alive. Floating in space, the watch mechanics spin and revolve. The movement is the soul of the watch and an integral part of the design, and each element is animated to bring viewers as close as possible to the revolutionary craftsmanship.

To achieve this, POD worked with FutureDeluxe, creating a 3D scan of the watchmaker to create a full-body character. The post-production house also worked on the character’s clothing textures, lighting, shading, and grooming, in order to create a precise virtual model that FutureDeluxe could utilise across different campaigns. POD LDN executed several CGI beauty shots that utilised compositing, cleanup and keying.

Kristian Glenn, Creative Director, FutureDeluxe, said: "It was great to be able to collaborate on Hublot's first live-action campaign and bring together a group of really talented people - from photographers to musicians, choreographers to lighting techs - to bring the concept to life. Sharing skills and merging disciplines meant that it was really enjoyable to work together, and it was really nice to see everything coming together."

Adrienn Major, Founder of POD LDN, added: “Hublot set the standard for luxury watches with future focused mechanics, and it was incredible to work with FutureDeluxe to use post production to illustrate the beauty and precision of the watchpieces.”

The project is POD’s second for Hublot, having worked with the brand in 2022 on an innovative animation campaign to light up the Burj Khalifa in Dubai for the FIFA World Cup. “We’re very proud to continue working with such an iconic luxury brand,” added Major.

Hublot, the Swiss luxury watchmaker founded in 1980 by Italian Carlo Crocco, makes timepieces that combine tradition and innovation.

This professional campaign titled 'Be Unique, Be UNICO' was published in Switzerland and United Kingdom in April, 2024. It was created for the brand: Hublot, by ad agency: FutureDeluxe. This Film and Integrated media campaign is related to the Jewelry industry and contains 1 media asset. It was submitted about 1 month ago.

Credits

Full credits
Designed, Directed and Produced by FutureDeluxe - @ futuredeluxe
Client: Hublot
Executive Creative Director: Curtis Baigent - @ CurtisBaigent
Executive Producer: Svet Lapcheva - @ svetxd
Creative Director: Kristian Glenn - @ _kristiang_
Associate Creative Director: Ben Black - @ benblackmove
Head of Production: Caleigh Illerbrun - @ caleigh_ill
CG Producers: Alexia Guenon des Mesnards, Natalie Greenwood, Tiffany Brathwaite
Art Director: Yas Vicente - @ yas_nv
Design & Animation: Stevie Rees - @ divideandconquerstudio, Adam Samson, Luke Parker, Dagmar Irrig, Liam Henderson, Luca Struchen, Sasha Gudkova, Hayden Martin, Peter Kent
Modelling: Flavio Diniz, Marcelo Souza, Nemanja Ivanovic, Ben Parker
VFX: Slavko Gavric
VFX SUPERVISOR: Peter Eszenyi
Storyboard/Concept Art: Sylvie Minois
3D Talent scan: Clear Angle

Live Action Director: Eddie Whelan (@eddiethewheel) & Kristian Glenn
Photographer: Steph Wilson (@stephwilsonshoots)
Live Action Producer: Erinn Fitzgerald (@erinndoesthingss)
Production Manager: Ross Campbell (@rosscambos)
1st AD: Elle Lotherington (@ellxcxa)
DOP: Rob Jarvis (@robjarvisdop)
Stylist: Pegah Maleknejad (@peghah_maleknejad)
Makeup Artist: Rebecca Wordingham (@beccawordingham)
Hair Stylist: Sophie Jane Anderson (@sophie_jane_anderson)
Manicurist: Cherrie Snow (@cherriesnow)
Post Production Motion: POD LDN (@pod_ldn)
Post Production Stills: Studio Private
Editor: Noa Livnat @ Punderson Gardens
Grade: George Neave @ Coffee & TV (@coffeetvstudiocolour)
Original soundtrack: Verraco
Music supervisor: Joe Howard
Sound mix: Echoic

1ST AC: Klim Jurevicius
2ND AC: Evangeline Perkins
DIT: Luke Kneafsey
PLAYBACK: Chaz Northam
KEY GRIP: Nick Teulon
GRIP ASSISTANT: Trevino Williams
GAFFER: Krunal Saadrani
DESK OP: Eddie Cook

CHOREOGRAPHER: Liv Lockwood
CHOREO ASST: Folu Odimayo
STYLIST ASST: Keeley Dawson
STYLIST ASST: Jolene Chen
STYLIST ASST: Holly Ugolini
MAKEUP ASST: Tamsin Ballingall
MAKEUP ASST: Hanna Friedrich
HAIR ASST: Clare Hurford
BTS: Timi Akindele-Ajani

VFX SUPERVISOR: Peter Eszenyi
CHOREOGRAPHER: Liv Lockwood
CHOREO ASST: Folu Odimayo
STYLIST: Pegah Maleknejad
STYLIST ASST: Keeley Dawson
STYLIST ASST: Jolene Chen
STYLIST ASST: Holly Ugolini
MAKEUP ARTIST: Rebecca Wordingham
MAKEUP ASST: Tamsin Ballingall
MAKEUP ASST: Hanna Friedrich
HAIR STYLIST: Sophie Jane Anderson
HAIR ASST: Clare Hurford
MANICURIST: Cherrie Snow
BTS: Timi Akindele-Ajani

ADVERTISING

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