Be Remembered

Having spent years working together at Atomic London, COO & Creative Director Andrew Nethercleft, Producer Alex Coxhill, and Andrew ‘Pooley’ Poole (Director, Senior Editor and Motion Animator) have reteamed under Coxhill & Co to develop and produce Remember A Charity's latest campaign. Building on a long-standing, trusted relationship with the client, we delivered the project as a lean core team, keeping the emphasis entirely on sharp creative, direct collaboration, and efficient production.
Remember A Charity is a collective of around 200 UK charities working to champion legacy giving across the nation by inspiring more people to leave a gift in their Will to causes they care about. The 'Be Remembered' campaign celebrates real human eccentricities through warmth and character-driven humour. By leaning into the memorable quirks that define who we are, the spots highlight how meaningful and accessible legacy giving can be, framing it as a lasting celebration of a person’s unique story.
Voiced by actor Pearce Quigley (Small Prophets, Detectorists, The Gentlemen), the spots bring these personal quirks to life, reframing how legacy gifts are introduced to UK audiences.

Andrew Poole, Director:
"The 'Be Remembered' concept hinges on the small, idiosyncratic quirks that make people unmistakably themselves, so my focus was on capturing authentic human warmth over traditional charity tropes. Pearce Quigley’s voiceover anchored that dry, character-driven British humour perfectly. From battling the chaotic weather and putting all my trust in an app to tell me when the sun would break through the rain, so I could bag the shots I needed to depict a summer tandem bike ride, to the intimate interior setups for Gamer. We focused on the subtle characteristic mannerisms and humorous performances of our actors, such as Gloria kicking out the kitchen chair for her grandson like a card shark, or Derek missing his mouth with the water bottle, to make these characters instantly recognisable."

Lucinda Frostick, Director at Remember a Charity:
“We couldn’t be happier with the new Be Remembered films. The characters are funny, memorable and wonderfully human, and they capture something we all recognise – that we’re often remembered for the little things that make us who we are. We hope the films make people smile, while also getting them thinking about the causes they’d like to support in the future.”