Be part of the legend

After the great success of the “Legends” campaign, Dolomiti Superski is back on air with a new exciting commercial, “Be part of the legend,” which brings myth and reality to the most iconic slopes in the world. The campaign strengthens the brand's leadership in Alpine tourism and reinforces an imagery that continues to inspire, enchant, and make millions of enthusiasts dream.

At the heart of the new creative concept is, once again, legend, a narrative and symbolic element that has characterized the brand’s communication for years. In this new version, the viewer is invited to immerse themselves in a captivating visual treatment: the film follows several skiers who, while traversing the majestic Dolomite slopes, are brushed by the sudden appearance of mythological figures — princesses, witches, kings, eagles with golden talons — silent guardians of a landscape unique in the world.
Authentic images of the Dolomites intertwine with fascinating characters created with AI technologies, bringing to life a dynamic and powerful story where myth and reality coexist in perfect harmony. The result is a commercial that celebrates the magic of an extraordinary region and transforms the skiing experience into a journey suspended between dream and reality.
The multimedia campaign is deployed across TV, cinema, print, OOH, online, and all of the client's owned touchpoints. To support corporate communications, a dedicated activation campaign for the various seasonal promotions is also planned.

The planning is set for Italy and numerous foreign markets including Germany, Austria, Switzerland, Poland, the Czech Republic, the Netherlands, Belgium, the United Kingdom, and the USA.