https://unlimitedcreativity.gr/portfolio/world-aids-day-campaign/
https://unlimitedcreativity.gr/portfolio/world-aids-day-campaign/
https://unlimitedcreativity.gr/portfolio/world-aids-day-campaign/
Description
“Be a condom user,” a World AIDS Day campaign created by Unlimited Creativity Agency, aims to address the concerning drop in condom use among Generation Z. The campaign reminds Zoomers that they use social media for entertainment, pleasure, and interaction—just as they should with condoms. The message is clear: “Are you a Zoomer? Be a condom user!” By utilizing recent data from WHO and Sprout Social, the campaign lets the numbers do the talking. It emphasizes that safe sex can be as enjoyable and empowering as the other things Gen Z values: connection, fun, and entertainment. The goal of this positive campaign is to encourage Gen Z to live life to the fullest and take control of their health.
https://unlimitedcreativity.gr/portfolio/world-aids-day-campaign/
This professional campaign titled 'Be a condom user' was published in Greece in December, 2024. It was created for the brand: World AIDS Day, by ad agency: Unlimited Creativity. This Content and Digital media campaign is related to the Health industry and contains 3 media assets. It was submitted about 1 year ago by Creative director: Dionisis Stathakopoulos of Unlimited Creativity.
Credits
Advertising Agency: Unlimited Creativity
Art Director: Katerina Vlachava
Creative director / Copywriter: Dionisis Stathakopoulos
Head of Creative: Vasiliki Peppa
