Stickers were placed on footpath lights around central Auckland. At night when the lights were on, beams of light shone upwards, creating the Bat Signal.
This professional campaign titled 'Batman begins' was published on November 11, 2007. This Ambient medium campaign is related to the Media industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: Saatchi & Saatchi Auckland, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: Veronica Copestake
Account Manager: Monica Hoffman
Photographer: Simeon Patience