Mortal Kombat vs. DC Universe is a crossover fighting game on the playstation and xbox. The game contains characters from both the Mortal Kombat and the DC Universe (Superman, Batman, Wonder Woman). The Mortal Kombat series is especially noted for its high levels of blood and gore, including, most notably, its traditional graphic fatalities (finishing moves). We placed comics in the comic shops mimicking fatalities on relevant DC comics.
This professional campaign titled 'Batman, Wonder Woman, Superman' was published in South Africa in December, 2008. It was created for the brand: Mortal Kombat, by ad agency: DDB. This Direct medium campaign is related to the Gaming industry and contains 3 media assets. It was submitted almost 14 years ago.
Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Directors / Copywriters: Steven Jones, Andre Vrdoljak
Account manager: Paul Paul Binikos