ADVERTISING

Guinness

Batik Unites

Agency: BBDO

Description

Guinness celebrates batik as the symbol that binds all Indonesians by collaborating with two unique artists, Darbotz and Yhka Amelz, to create the new One Indonesia limited edition packs.
To commemorate National Batik Day, Guinness launches a digital film that celebrates these two Indonesia designers from different backgrounds, to demonstrate that in a society with increasing polarities in opinion, opposites can come together to create something more.

This professional campaign titled 'Batik Unites' was published in Indonesia in October, 2017. It was created for the brand: Guinness, by ad agency: BBDO. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: BBDO Indonesia, Jakarta, Indonesia
Director: Billy Pols
Executive Creative Director: Dale Lopez
Agency Producer: Rionasta Achiel
Creative Director: Isai Martinez
Senior Copywriter: Gilang Ramadhan
Art Director: Esa Prasetia
Copywriter: Rhesa Sudradjat
Group Account Director: Florian Widjaja
Account Manager: Fachri Rubian
Senior Account Executive: Almira Mandasari
Production House: FLEX Films
Producers: Rio Praditia, Ari Setyawan Wanbo
Co Director: Ray Farandy Pakpahan
1st AD: Eki
Art Directors: Rangga Pradipta, Debbi Pradipta
Post Production House: Oriental Post / Jakarta
Offline Editor: Eric Choi
Colorist: Adi Prodigi
Animation House: LITE VFX
Music Composer: Lerry / GEMA Studio

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