BASE

Havas launches BASE for Lisboa Fashion Week.
Lisbon is made of contrasts. It dances softly between heritage and future, between craftsmanship and technology. It is in this creative tension that BASE, the concept of the new edition of ModaLisboa, is born.
More than a city, Lisbon is stage, power, and collective creation. It is identity and rhythm. It is flash and permanence. It is this energy — living in the moment yet enduring over time — that inspires the narrative of the new campaign, where fashion takes on the role of foundation, drive, and cornerstone of everything.
This campaign is rooted in a powerful concept, one that sees fashion not only as an aesthetic expression but as a vital energy that reinvents itself at every instant. We wanted to translate the essence of ModaLisboa into an idea that is both poetic and universal. BASE is that foundation, the place where everything begins.
BASE is more than a theme: it is a starting point for experimentation, for the tension between opposites, and for the celebration of collective creation. It is within this fertile ground that ModaLisboa once again asserts itself as a unique platform for identity, innovation, and the future.