Barkov & Syvänen: The World's First Skateboard Leap Over the Stanley Cup!
Ollie over Stanley Cup: Photo: Ale Lauraéus
Description
A Unique Marketing Blend of Hockey and Skateboarding
In a groundbreaking promotional event, Florida Panthers captain Aleksander Barkov collaborated with professional skateboarder Marius Syvänen to perform the first-ever skateboard trick over the Stanley Cup. The event took place in Tampere, Finland, and was captured by Studio Lauraéus &: Keke Leppälä . The stunt, which was part of Barkov's celebration, showcased an innovative blend of sports cultures, creating a memorable and globally recognized moment. This creative approach successfully engaged diverse audiences and highlighted the Panthers' championship victory, garnering significant media attention worldwide.
https://www.nhl.com/news/aleksander-barkov-skateboard-trick-day-with-cup
This professional campaign titled 'The World's First Skateboard Leap Over the Stanley Cup!' was published in Canada, Finland, and United States in August, 2024. It was created for the brand: NHL, by ad agency: Studio Lauraéus. This 360°, Ambient, and OOH Outdoor media campaign is related to the Sports industry and contains 3 media assets. It was submitted about 1 month ago by Art director, creative director, graphic designer, photographer, copywriter: Ale Lauraéus of Studio Lauraéus.
Credits
Credits:
Agency: Studio Lauraéus, Helsinki, Finland
Art Director, Photographer, Creative Director, Graphic Designer, Producer, Director, Videographer: Ale Lauraéus
Artist: Marius Syvänen
Photographer: Keke Leppälä
