Nobody is happy about animal experiments. Nobody likes big hassle about donating, either. That‘s why we simplyfied donating for NOAH, a german association fighting for animal rights. By scanning the divider bar at supermarket cashpoint the customer spends 1 € for NOAH automatically.
This professional campaign titled 'Barcode' was published on October 01, 2006. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 15 years ago.
Advertising Agency: Jung von Matt, Hamburg, Germany
Creative Directors: Götz Ulmer, Daniel Frericks
Art Director: Florian Zwinge
Copywriters: Tobias Grimm, Henning Robert
Illustrator: Florian Zwinge
Photographer: Michael Seidler