Sometimes, things have to be a little out of whack to help you find some balance, and today Platinum and UltraSuperNew launch ‘Baransu Sara’, (‘Balance Plate’ in Japanese), for the Norwegian Seafood Council, in a light-hearted PR campaign to help their customers find some balanced rest in this unsettling world.
A consumer survey that the Norwegian Seafood Council conducted in September showed that over 75% of consumers are not focused on their food, a key reason being that they are constantly spending time on their phones, TV, or other digital distractions. The ‘Baransu Sara’ was specially designed with the intent to make a clean break from it all, to disconnect from the news, the tweets, the constant scrolling and focus solely on enjoying a tasty and nutritious Norwegian mackerel dish. The requisite? You'll have to let go of your phone while you eat as the phone holds the plate up enabling the fishy feast to go ahead.
It’s a little-known fact that approximately 70% of salted mackerel available in the Japanese market has Norwegian origin. Platinum and UltraSuperNew Tokyo have created a series of shareable content for the Norwegian Seafood Council to remind the Japanese market of the versatile benefits of fresh mackerel fished in their waters.
A limited number of the plates have been made which the public can win via a lottery style competition entered online.
This professional campaign titled 'Baransu Sara' was published in Japan in November, 2020. It was created for the brand: Norwegian Seafood Council, by ad agency: UltraSuperNew. This Content medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 2 years ago by Brooks: Zoe.
Advertising Agency: UltraSuperNew, Tokyo, Japan
PR Director: Hiroyuki Matsudo
Account Manager: Marina Osame
Representative Director: Tomo Murakami
Account Manager: Naomi Hirano
Creative Director: Francois Claverie
Creative Director: Yousuke Ozawa
Associate Creative Director, Copywriter: Andrés Aguilar
Art Director/Designer: Yusuke Suzuki
Art Director: Kelly Nguyen
Junior Copywriter: Ryo Motooka
Creative Intern: Annie Hoang