Description
Amazon India has unveiled a new festive film for its fashion and beauty categories, featuring brand ambassador Ananya Panday. Conceptualised by Schbang, the film is part of the ongoing Amazon Great Indian Festival and sits under the platform “Banega Sabka Festival Great.”
The idea draws on a viral moment that had already found an audience online. In November 2024, a Diwali vlog captured Ananya spotting her face on a locally sold fuljhadi packet. “I’m on the fuljhadi… that’s my dream,” she exclaims in the clip, which was widely shared across social media.
It is that reaction the campaign picks up and runs with; the film imagines what happens when a fuljhadi packet is only the beginning, and Ananya sets her sights on becoming the face of everything festive. The Great Indian Festival is what enabled her to turn that dream into reality.
While celebrity campaigns typically begin with a brief, this one begins with something audiences already know.
This professional campaign titled 'Banega Sabka Festival Great.' was published in India in October, 2026. It was created for the brand: Amazon India, by ad agency: Schbang. This Digital and Film media campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 2 hours ago by Head of Communications and Strategy: Avik Karmakar of Schbang Digital Solution Pvt Ltd.
Credits
Advertising Agency - Schbang Digital Solutions Pvt Ltd
Production Company - : Mothership productions
Art Director - Karthik Krishnan
