Bamboo Sweets


LIFULL is one of the largest housing and real estate companies in Japan and offering unique services to the society.
Bamboo, being used for building materials, processed materials, and ornamental plants, is indispensable to Japanese life. Bamboo have been loved by Japanese people for its coolness and tastefulness, used for everyday life. However, as the environment surroundings of bamboo today, the decline in demand, the aging of producers and the lack of successors, etc. have led to an increase in “abandoned bamboo forests” across Japan. The bamboo forests area continues to expand, and now it is about 160,000 hectares, compared with 1986, which was 14.7 hectares.
This project discovers and focuses on new and previously unheard-of ingredients and attempts to contribute to the conservation of Earth through consumption. At this time, focusing on “bamboo”, which is becoming an issue with the increase of “abandoned bamboo forest” across the country.
There were 8 kinds of Japanese sweets made up of abandoned bamboo powder for the event, produced by Mr.Riku Yakushijin, an up-and-coming Chef drawing attention from the world, and Ms.Shiwon Sakamoto, a Japanese sweets creator.

This professional campaign titled 'Bamboo Sweets' was published in Japan in November, 2019. It was created for the brand: LIFULL, . This Experiential medium campaign is related to the Industrial, Agriculture and Public Interest industries and contains 1 media asset. It was submitted over 4 years ago.


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