ADVERTISING

Unilever Clear

Bald Spots

Agency: MullenLowe Singapore

Description

Unilever’s Clear, the world best-selling male shampoo brand, has teamed up with creative agency MullenLowe Singapore to launch its latest campaign which encourages men to turn the tide against male pattern baldness through early intervention with its Clear Men Scalp Pro range.

Fittingly launched in Turkey, the hair transplant capital of the world, the daring Bald Spots campaign turns actual bald spots on men’s heads into unmissable out-of-home advertising spaces. Featuring a range of designs and messages contextualized to the severity and shape of individual bald spots, these mobile billboards were sent out to the streets and into locations popular with men, such as gyms, teahouses and malls. “It starts like this. Use Clear Men Scalp Pro.” reads a reminder set on a head with early stage balding, while another with severe, late-stage balding features a cheeky warning to “Give your hairline a lifeline. Use Clear Men Scalp Pro.”

This campaign comes as research shows that male pattern baldness is the most common cause of hair loss in men, affecting up to 85% of men by age 50. Hair loss impacts self-image, which could lead to embarrassment, social anxiety and depression in some men.

This professional campaign titled 'Bald Spots' was published in Turkey in April, 2024. It was created for the brands: Clear and Unilever, by ad agency: MullenLowe Singapore. This OOH Outdoor medium campaign is related to the Beauty, Health, and Household Products industries and contains 2 media assets. It was submitted 7 months ago.

Credits

Advertising Agency: MullenLowe Singapore
Production Company: DEPO Films
Executive Creative Director: Sheng Jin Ang
Executive Creative Director: Daniel Kee
Creative Director: Andrew Ho
Senior Art Director: Claudius Keng
Senior Copywriter: Ernest Chin
Senior Copywriter: Ernest Kok
Art Director: Pearlyn Chang
Director of Integrated Production: Julie Chua
Senior Producer: Vishant Tejwani
Integrated Producer: Yong Mun Weng
Senior Editor: Jensen Cheng
Global Business Director: Subarna Prabhakar
Senior Account Manager: Koh Hwee Ling
Global Planning Director: Cleef Chong
Senior Growth Manager: Kevin Koh
Director: Nuri Yilmazer
Executive Producer: Melisa Divanoglu
Producer: Sezan Tanacan
Production Coordinator: Denizcan Arslan

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.