Aragats Food

Balanced Flavour

Agency: Doping Creative Agency


It can be a real struggle for a brand of canned foods to stand out in a market filled with identical labels unless the brand has a major competitive advantage. In Aragats food’s case, it’s the superior taste, i.e. the perfect balance of ingredients.

There is no denying that food tastes best when its ingredients are picked and mixed properly. This simple idea laid the foundation for Aragats’ updated positioning. It’s reflected in the brand’s new tagline—“Balance taste”—which we visualized by portraying Aragats’ ingredients as literally balancing on each other.

The unusual solution helped brighten the otherwise dull food shelves and made Aragats product line an instant eye-catcher.

This professional campaign titled 'Balanced Flavour' was published in Armenia in August, 2022. It was created for the brand: Aragats Food, by ad agency: Doping Creative Agency. This Design medium campaign is related to the Food industry and contains 10 media assets. It was submitted almost 2 years ago.


Creative Director: Hovhannes Margaryan
Art Director: Anush Ghazaryan
Designer: Anais Gabrielyan
Copywriters: Tigran Gevorgyan, Tigran Sirunyan, Viktoria Balayan
Account Manager: Diana Stepanyan


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