ADVERTISING

Three Legs

Balance Your World with Captain Cooling

Agency: Distilleri

Feeling feverish? Three Legs Cooling Water Helps You Find Relief

Sore throat? Three Legs Cooling Water Stops It In Its Tracks

Mouth ulcers? Three Legs Cooling Water Makes Them Go Away

Description

Three Legs Cooling Water launches the ‘Captain Cooling’ campaign, a refreshed narrative that speaks to today’s health-conscious generation.

Three Legs Cooling Water has been the preferred cooling water for millions across Southeast Asia, including Singapore, for over 80 years. This traditional remedy is formulated with natural cooling ingredients and produced using advanced technology. It effectively relieves body heatiness, quenches thirst, and helps alleviate fever.

Body heatiness symptoms include fever, mouth ulcers, and sore throat. Consuming heaty foods like durian, fried or spicy dishes, combined with hot weather and lack of sleep, can cause body heatiness. Three Legs Cooling Water provides a natural solution to these discomforts, making it a staple in households throughout the region.

Three Legs Cooling Water’s philosophy champions prevention, balance, and mindful living where prioritising wellness is not simply a reaction to sickness, but a natural and enjoyable part of daily life.

This professional campaign titled 'Balance Your World with Captain Cooling' was published in Singapore in September, 2025. It was created for the brand: Three Legs, by ad agency: Distilleri. This Digital and Film media campaign is related to the Drinks (Non Alcoholic) industry and contains 3 media assets. It was submitted 3 months ago by Creative Production Studio: Double Exposure.

Credits

SINGAPORE
Executive Creative Director: Eugene Tan
Senior Copywriter: Ian Ho
Senior Art Director: Anson Cheng
Strategy: Jian Yang, Henrietta Teo
Account Management: Jamayne Lam, Jiun Koh
Traffic Manager: Ho Woan Chew
General Manager: Junren Xiao
Production Company: Double Exposure
Producers: Terence Lee, Joellen Koh

THAILAND
Production Company: Phenomena Co., Ltd
Director: Vutichai Sinprajugkulhong
Producer: Donlaporn Wonghirun
DOP: Abhisit Prasongsup
Inter Producer: Waraphat Kuson
Assistant Directors: Parnpirat Phadungcharoen / Anuruk Hangnark
PM: Sureenuch Kietsaroch
Art Director: Sermsart Pulabutr
Stylist: Anchalee Choorat
Casting: Rodjanin Maythintanasap
Mechanic: MaxHanic
Post Producer: Asama Sumalee
Editor: Ittiwat Poobandit
Colorlist: Boat Nitisard
Online Post House: Going Up
VFX: Maxx Kittipatmeta
Music Composer: Siwat B, Homkham Mellowtunes
Final Mix: Wanchai Sinprajugkul

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