To get bacon lovers to crave a Rashers bacon sandwich we affixed real, cooked in-house bacon strips to posters to be used as tearaway coupons.
This professional campaign titled 'Bacon Take One' was published in Canada in February, 2013. It was created for the brand: Rashers, by ad agency: Ogilvy. This Ambient medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 10 years ago.
Advertising Agency: Ogilvy & Mather, Toronto, Canada
Chief Creative Officer: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch