Back to the roots
Agency: R Agency
Fathers Wine is a small family winery in Ukraine, run by the founder's children. Their main values are simplicity, sincerity and family. Fathers Wine core idea is not to be another fancy drink, but a good basic wine for everyday. We created a system of primitive geometrical shapes inspired by traditional Ukrainian symbolics to emphasize Fathers Wine simplicity and show that it’s secrets are passed down from generation to generation. On the back of the label we made a family coat of arms generator. It’s a heraldic shield that people can fill with a set of stickers distributed with every bottle. Families can give them their own meanings or just have fun.
This professional campaign titled 'Back to the roots' was published in Ukraine in April, 2020. It was created for the brand: Fathers Wine, by ad agency: R Agency. This Design medium campaign is related to the Alcoholic Drinks industry and contains 8 media assets. It was submitted about 3 years ago by Viktor of R Agency.
Advertising Agency: R Agency, Kyiv, Ukraine
Designer: Leonid Nakonechnyi
Copywriter: Viktor Synkov
Creative Group Head: Dima Liutyi
Art Director: Myroslava Shevchenko
Motion Designer: Olena Shturba
Senior Account Manager: Maria Ursta
Account Manager: Evgenia Gaydamaka
Strategist: Maxim Anufrienko
Photographer: Ilmira Pulina