Back in Balance

Agency: Heimat


The DEUTER Active-Comfort-Fit system makes sure that the weight of the DEUTER hiking backpacks is evenly distributed along the human back. For a perfectly balanced, healthy posture.

This professional campaign titled 'Back in Balance' was published in Austria in March, 2020. It was created for the brand: Deuter, by ad agency: Heimat. This Print medium campaign is related to the Fashion, Personal Accessories, and Retail Services industries and contains 1 media asset. It was submitted almost 4 years ago by Creative Director: Simon Pointner of Heimat Wien.


Advertising Agency: Heimat Wien, Vienna, Austria
Creative Director: Simon Pointner
Creative Director: Philip Krautsack
Art Director: Fabian Kohlert
Art Director: Simon Pointner
Copywriter: Philip Krautsack
Copywriter: Felix Hohmann
Copywriter: Nora Vilim
Photographer: Mladen Penev
Retouching: Mladen Penev


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