Description
KFC Thailand is marking Colonel Sanders’ birthday with the launch of the BABY SANDERS COLLECTION, a limited-edition series of six collectible figurines available in mystery boxes for just 79 baht each until September 24, 2025, or while supplies last. To take the celebration beyond the box, giant 2.7-metre-tall BABY SANDERS statues are touring Bangkok’s landmark locations, starting at Discovery Plaza, Siam Center, offering fans a playful, larger-than-life photo opportunity. The campaign has already generated over 26.8 million reach and 1.3 million engagements in just its first week, showing how KFC continues to tap into consumer passion by reimagining pop culture in fun and approachable ways.
Each figurine in the BABY SANDERS COLLECTION highlights a different side of Colonel Sanders—his wit, warmth, and cheeky charm—making them both adorable keepsakes and symbols of KFC’s brand personality. By fusing consumer insight with cultural trends, KFC Thailand has created a campaign that celebrates the Colonel’s birthday while reinforcing the brand’s identity as bold, playful, and in tune with its audience.
This professional campaign titled 'BABY SANDERS COLLECTION' was published in Thailand in September, 2025. It was created for the brand: KFC Thailand, by ad agency: VML Group Thailand. This Film and Integrated media campaign is related to the Food and Toys industries and contains 2 media assets. It was submitted 3 months ago.
