Baby Experts - Range, Baby Experts - Wipes, Baby Experts ...

Agency: TBWA


TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.

This professional campaign titled 'Baby Experts - Range, Baby Experts - Wipes, Baby Experts ...' was published in United Kingdom in June, 2018. It was created for the brand: Lidl, by ad agency: TBWA. This Film medium campaign is related to the Retail Services industry and contains 4 media assets. It was submitted about 6 years ago.


Advertising Agency: TBWA, London, UK
Creative Director: Andy Jex
Art Director: Élson Rodrigues
Copywriter: Andreas Lefteris
Production Company: Outsider
Director: Chris Balmond


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