ADVERTISING

Lidl

Baby Experts - Range, Baby Experts - Wipes, Baby Experts ...

Agency: TBWA

Description

TBWA London launched Lidl’s new and improved baby range, Lupilu. The challenge was to introduce a new brand into a competitive category, dominated by established brands and highly dependent on trust and advocacy. So we gave a voice to those who can't even speak yet—babies, the real experts.

This professional campaign titled 'Baby Experts - Range, Baby Experts - Wipes, Baby Experts ...' was published in United Kingdom in June, 2018. It was created for the brand: Lidl, by ad agency: TBWA. This Film medium campaign is related to the Retail Services industry and contains 4 media assets. It was submitted about 6 years ago.

Credits

Advertising Agency: TBWA, London, UK
Creative Director: Andy Jex
Art Director: Élson Rodrigues
Copywriter: Andreas Lefteris
Production Company: Outsider
Director: Chris Balmond

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.