Toyota turns the city center of Helsinki into a Social Media Channel - For the launch of the new Toyota AYGO in Finland, Toyota Finland decided to use influencer marketing with a twist. The brand turned 45 digital outdoor displays in downtown Helsinki into a live social media channel for two of Finland's most popular Instagram influencers while they test drove the AYGO. A stunt that was impossible to miss even if you aren't active on social media.
This professional campaign titled 'AYGOLIVE' was published in Finland in September, 2018. It was created for the brand: Toyota, by ad agency: The&Partnership. This Experiential medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 4 years ago.
Advertising Agency: The&Partnership Nordics, Helsinki, Finland
Creative Director: Timo Orre
Art Director: Ben Alasuvanto
Copywriter: Riitta Lemberg
Photographer: Vincent Nordström
Client Services Director: Sirkku Söderman
Media Client Lead: Arto Kaihola
Media Account Manager: Pia Hagelberg
Audience Planner: Marko Leskinen
Graphic Designer: Kari Mikkonen