Axe You

Axe You Masterclass

Agency: MulleLowe


Girls, humor, and basketball – these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover something more substantial within themselves? Introducing Axe Masterclass. A series of online and on-ground classes headed by 4 local influencers that are based heavily on the new passion points we discovered for men.

This professional campaign titled 'Axe You Masterclass' was published in Philippines in February, 2018. It was created for the brand: Axe You, by ad agency: MulleLowe. This Integrated medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: MullenLowe, Makati City, Philippines
President and Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Art Directors: Pearl Aquino, Bjay Gomez, Eden Sarmiento
Copywriters: Colleen Legaspi, Paulo Dela Rosa, Niño Gonzales
Managing Director: Alan Fontanilla
Business Unit Director: Kristine Verzo
Management Supervisor: Gerald Lim
Senior Account Manager: Irish Viado
Account Managers: Reena Ko, Jonah Ambata
Planning Director: Viboy Palillo
Planner: Arneil Cariquitan

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