Description Ironically, we were tasked to promote a car that’s designed for the outdoors to people sitting on a couch watching TV. We decided to take advantage of the situation and literally pry away the bad commercial they were watching to reveal beautiful nature scenery instead. The viewers’ TV set becomes a window to the outdoors and the suggestion that “maybe you should get out more”, with the Subaru Outback is left in their heads.
This professional campaign titled 'Axe' was published in Canada in April, 2010. It was created for the brand: Subaru, by ad agency: DDB. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 14 years ago.
Advertising Agency: DDB Canada, Toronto, Canada
Creative Director: Andrew Simon
Art Director: Paul Wallace
Copywriter: David Ross
Cinematographer: Chris Woods
Agency Producer: Andrew Schulze, Marie-Pierre Toure, Caroline Clarke
Executive Producer: Harland Weiss
Account Managers: Geoff Taylor, Brian Tod, Mike Davidson, Jordan Cappadocia