ADVERTISING

Nike

Awaken the Phantom

Agency: Wieden + Kennedy

Description

2019 Clio Juror: Raja Sehgal
To launch Nike’s new PhantomVSN football boot, W&K Amsterdam created a tongue-in-cheek campaign to warn the world of the boot’s deadly precision. Directed by Matthew Vaughn (Kingsman, Kick-Ass, Layer Cake), an epic two-and-a-half-minute film tells the story of a mysterious player who, through word of mouth, becomes an urban legend of terrifying proportions. Phantom players Philippe Coutinho, Kevin De Bruyne and Mal Pugh all make an appearance, as do icons Ronaldinho, Neymar, Gennaro Gattuso and Andrea Pirlo, while the film also features Nigerian rap star WizKid, his posse Legendury Beatz, and Tiwa Savage. The music is a mashup between Genesis and Heavy Metal by Justice. Ahead of the film’s launch, a social campaign of more than 200 pieces of content also seeded supernatural myths around real Phantom players and the boot.
The sound design was a challenge as VFX and sound were being worked on at the same time, sounds for the Phantom were consistently played with as the VFX developed. The ending vortex is a build up of a large amount of detailed sound using the latest sound tools which crescendo’s into silence.

This professional campaign titled 'Awaken the Phantom' was published in Netherlands in October, 2018. It was created for the brand: Nike, by ad agency: Wieden + Kennedy. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted almost 4 years ago.

Credits

Advertising Agency: Wieden + Kennedy, Amsterdam, Netherlands
Executive Creative Directors: Eric Quennoy, Mark Bernath
Creative Directors: Craig Williams, Evgeny Primachenko
Art Director: Riccardo Rachello
Copywriter: Jake Barnes
Director: Matthew Vaughn
Sound Design: Raja Sehgal / Grand Central Recording Studios

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