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Description

Autism Rocks was created to address a critical gap in speech therapy access for minimally verbal autistic children, who represent around 30% of the autistic population worldwide. By gamifying auditory-motor mapping training (AMMT), an evidence-based but often costly and inaccessible therapy, the initiative transforms licensed, globally recognized songs into interactive speech exercises. Familiar melodies and rhythmic tapping replace lyrics with simple vocal prompts like “mom-my” and “hel-lo,” using music’s proven ability to activate language centers in the brain while remaining culturally universal and emotionally engaging.

Delivered free of charge, Autism Rocks has reached an estimated 9 million children globally, increasing vocalization attempts in early clinical rollouts and redefining what therapy can feel like. Supported by partners including Warner Chappell and promoted by the Cherab Foundation, the project demonstrates that speech development can be joyful, scalable, and inclusive, while positioning its collaborators as leaders at the intersection of healthcare, technology, and culture.

This professional campaign titled 'Autism Rocks' was published in United States in January, 2026. It was created for the brand: Eurofarma/Unicorns & Unicorns/Cherab Foundation, by ad agency: AREA 23, an IPG Health Company. This Integrated medium campaign is related to the Health industry and contains 3 media assets. It was submitted about 2 hours ago.

Duke’s Mayonnaise
St. George's Mills

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